The Mobscale Blog

Mobile Analytics Space

October 20, 2016



Mobile is an important part of the marketing strategy. So can any anyone explain why such a large number of organizations keep struggling with including mobile into their current advertising system?


As indicated by Forrester Research Inc., there is not just lack of knowledge and best practices to guide professionals, but exploring the mobile analytics space is challenging. The vendor space is divided and assorted, leaving advertisers and business intelligence confused about their choices.


Mobile Analytics is a broad category


The category "mobile analytics" speaks to a wide set of technologies, and isn't necessarily known by marketers. Most marketers realize that mobile should be a part of the promotions, however often don't know where to begin. Also, they may not have a clear comprehension of their business objectives or a business case, further complicating the decision making.


Research suggests feature sets can be classified in three layers: data management, analytics, and engagement optimisation, and that these needs to work together for a complete mobile analytics solution, or what is frequently called "the complete stack."


4 reasons you struggle to find the right analytics partner


Mobile engagement is mind boggling, and varied user group — including advertisers, e-commerce experts, application engineers, foundation experts, and customer experience professionals — have diverse requirements to measure and comprehend different parts of engagement. That implies any mature mobile analytics practice needs multiple analytics partners.


Developed mobile analytics practices require a varied set of tools to understand and comprehend from mobile interactions happening at each phase of the customer life cycle. Vendors have responded and worked out a broad cluster of technologies to address these issues. Be that as it may, the choice of technologies can be confusing.


The main practices confusing purchasers include:


  • Analytics are packaged instead of sold as independent tool. As opposed to offering independent tool, a few suppliers package solutions, which complicates the purchasing choice. (Get in touch with us to converse with an agent about Mobscale.)


  • Mobile Analytics vendors have a diverse background. There are many uses for mobile analytics, and understanding which solution meet a purchaser's core business needs deep comprehension of the tool and vendor space.


  • Nobody does it all. Hardly few vendors right now offers an across the board, integrated analytics solution that can meet the far reaching needs of a mobile app marketer. However, Mobscale offers the most versatile analytics stack accessible in the market and is persistently developing to give best-in-class arrangements.


  • Vendors are at various phases of developing capabilities. Vendors keep on consolidating, include highlights and grow their offerings. A few vendors began with in-app analytics and included engagement; others started with mobile experience improvement and included analytics later. This can make it troublesome for buyers to decide core areas of expertise.


Shop and Compare


Critically, this report is not intended to compare abilities of different vendors, but rather just to show example merchants in every category. Get your work done by going to the sites of specific vendors, connect with their sales, and ask for demos and trials to decide the correct solutions for your business needs.


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